Apple, Inc. and their marketing strategy

Illustrate the business to consumer (B2C) and business to business (B2B) options available to Apple (strategies for new market opportunities) After reviewing the different types of B2B Buying Situations, which would you prefer that Apple use and why? Describe the role of ethics in a B2B market. How should this influence Apple and why? Describe the target market of Apple. What evidence exists that illustrates the target market?

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