Marketing Strategies-3

  • Expansion of its current businesses and activities
  • Diversification into new businesses, either through internal business development or acquisition

To better understand these two conceptes, we continue to use “Samsung — Changing Strategies to Build A Global Brand” for our “Week 3 Discussion”.

Question #1  “Expansion by Increasing Penetration of Current Product-Markets,”  is this a strategy Samsung has used? Explain why or why not.

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